Sam McNerney 11/5/24 Sam McNerney 11/5/24 How to ask shoppers why they choose one brand over another Read More Sam McNerney 10/29/24 Sam McNerney 10/29/24 The one time it’s morally acceptable to shove a fat guy Read More Sam McNerney 10/22/24 Sam McNerney 10/22/24 Want to add some quant rigor to a qual-heavy segmentation? Read More Sam McNerney 10/15/24 Sam McNerney 10/15/24 DAAAAAAAAAADDDDDDDDDYYYYYYYYYYYYYYYY Read More Sam McNerney 10/8/24 Sam McNerney 10/8/24 Why you should cut “clarifying instructions” from your surveys + Data Goodies Read More Sam McNerney 10/1/24 Sam McNerney 10/1/24 How I lost $1,600 in respondent fees by asking a “Dress Question.” Read More Sam McNerney 9/24/24 Sam McNerney 9/24/24 How to cut your survey in half without removing a question Read More Sam McNerney 9/17/24 Sam McNerney 9/17/24 A good survey question is a flashlight, not a floodlight Read More Sam McNerney 9/3/24 Sam McNerney 9/3/24 Never ask respondents to perform more than one task Read More Sam McNerney 8/27/24 Sam McNerney 8/27/24 Why you should remove ‘metadiscourse’ from your surveys Read More Sam McNerney 8/6/24 Sam McNerney 8/6/24 How to tell a stranger they’ve got food in their teeth Read More Sam McNerney 7/16/24 Sam McNerney 7/16/24 If the pilot is from Poland, I’m not getting on the plane Read More Sam McNerney 7/9/24 Sam McNerney 7/9/24 The difference between Donald Trump and tap water Read More Sam McNerney 6/25/24 Sam McNerney 6/25/24 The question that made Bill Belichick say “Can I be vulnerable for a second?” Read More Sam McNerney 6/18/24 Sam McNerney 6/18/24 Why babies and liquor actually go hand-in-hand Read More Sam McNerney 6/11/24 Sam McNerney 6/11/24 How to make girls named “Courtney” sound legit interesting Read More Sam McNerney 6/4/24 Sam McNerney 6/4/24 Never put baking powder in your carry-on Read More Sam McNerney 5/28/24 Sam McNerney 5/28/24 Found more booger stains in my office bathroom Read More Sam McNerney 5/21/24 Sam McNerney 5/21/24 Tiger Woods caught doom-scrolling Read More Sam McNerney 5/14/24 Sam McNerney 5/14/24 Convert shoppers like a 16th-Century Catholic Read More Older Posts
Sam McNerney 11/5/24 Sam McNerney 11/5/24 How to ask shoppers why they choose one brand over another Read More
Sam McNerney 10/29/24 Sam McNerney 10/29/24 The one time it’s morally acceptable to shove a fat guy Read More
Sam McNerney 10/22/24 Sam McNerney 10/22/24 Want to add some quant rigor to a qual-heavy segmentation? Read More
Sam McNerney 10/8/24 Sam McNerney 10/8/24 Why you should cut “clarifying instructions” from your surveys + Data Goodies Read More
Sam McNerney 10/1/24 Sam McNerney 10/1/24 How I lost $1,600 in respondent fees by asking a “Dress Question.” Read More
Sam McNerney 9/24/24 Sam McNerney 9/24/24 How to cut your survey in half without removing a question Read More
Sam McNerney 9/17/24 Sam McNerney 9/17/24 A good survey question is a flashlight, not a floodlight Read More
Sam McNerney 9/3/24 Sam McNerney 9/3/24 Never ask respondents to perform more than one task Read More
Sam McNerney 8/27/24 Sam McNerney 8/27/24 Why you should remove ‘metadiscourse’ from your surveys Read More
Sam McNerney 8/6/24 Sam McNerney 8/6/24 How to tell a stranger they’ve got food in their teeth Read More
Sam McNerney 7/16/24 Sam McNerney 7/16/24 If the pilot is from Poland, I’m not getting on the plane Read More
Sam McNerney 6/25/24 Sam McNerney 6/25/24 The question that made Bill Belichick say “Can I be vulnerable for a second?” Read More
Sam McNerney 6/11/24 Sam McNerney 6/11/24 How to make girls named “Courtney” sound legit interesting Read More
