Sam McNerney 2/11/25 Sam McNerney 2/11/25 How you phrase a question doesn’t matter. Here’s what does. Read More Sam McNerney 2/4/25 Sam McNerney 2/4/25 The Super Bowl does not come from tortillas Read More Sam McNerney 1/29/25 Sam McNerney 1/29/25 Survey hack for better pitch insights Read More Sam McNerney 1/21/25 Sam McNerney 1/21/25 Like being asked to high-five someone at a funeral Read More Sam McNerney 1/14/25 Sam McNerney 1/14/25 Brah. This “setup line” lowkey turns respondents into little Buddhas Read More Sam McNerney 1/7/25 Sam McNerney 1/7/25 Why I fantasize about my colleagues Read More Sam McNerney 12/17/24 Sam McNerney 12/17/24 Steals. Splurges. Rip-offs. Bargains. A framework for measuring value. Read More Sam McNerney 12/10/24 Sam McNerney 12/10/24 Proof that people prefer “Masturbating” over “Meetings that could’ve been an email” Read More Sam McNerney 12/3/24 Sam McNerney 12/3/24 Visualizing one year of taking every survey I encountered Read More Sam McNerney 11/26/24 Sam McNerney 11/26/24 Gym Selfies. Empty Ice Trays. Daylight Savings. The Dallas Cowboys. Read More Sam McNerney 11/19/24 Sam McNerney 11/19/24 How to satisfy your in-laws with toilet paper Read More Sam McNerney 11/12/24 Sam McNerney 11/12/24 Taking a survey is like being in traffic — tolerable if it keeps moving Read More Sam McNerney 11/5/24 Sam McNerney 11/5/24 How to ask shoppers why they choose one brand over another Read More Sam McNerney 10/29/24 Sam McNerney 10/29/24 The one time it’s morally acceptable to shove a fat guy Read More Sam McNerney 10/22/24 Sam McNerney 10/22/24 Want to add some quant rigor to a qual-heavy segmentation? Read More Sam McNerney 10/15/24 Sam McNerney 10/15/24 DAAAAAAAAAADDDDDDDDDYYYYYYYYYYYYYYYY Read More Sam McNerney 10/8/24 Sam McNerney 10/8/24 Why you should cut “clarifying instructions” from your surveys + Data Goodies Read More Sam McNerney 10/1/24 Sam McNerney 10/1/24 How I lost $1,600 in respondent fees by asking a “Dress Question.” Read More Sam McNerney 9/24/24 Sam McNerney 9/24/24 How to cut your survey in half without removing a question Read More Sam McNerney 9/17/24 Sam McNerney 9/17/24 A good survey question is a flashlight, not a floodlight Read More Older Posts
Sam McNerney 2/11/25 Sam McNerney 2/11/25 How you phrase a question doesn’t matter. Here’s what does. Read More
Sam McNerney 1/21/25 Sam McNerney 1/21/25 Like being asked to high-five someone at a funeral Read More
Sam McNerney 1/14/25 Sam McNerney 1/14/25 Brah. This “setup line” lowkey turns respondents into little Buddhas Read More
Sam McNerney 12/17/24 Sam McNerney 12/17/24 Steals. Splurges. Rip-offs. Bargains. A framework for measuring value. Read More
Sam McNerney 12/10/24 Sam McNerney 12/10/24 Proof that people prefer “Masturbating” over “Meetings that could’ve been an email” Read More
Sam McNerney 12/3/24 Sam McNerney 12/3/24 Visualizing one year of taking every survey I encountered Read More
Sam McNerney 11/26/24 Sam McNerney 11/26/24 Gym Selfies. Empty Ice Trays. Daylight Savings. The Dallas Cowboys. Read More
Sam McNerney 11/12/24 Sam McNerney 11/12/24 Taking a survey is like being in traffic — tolerable if it keeps moving Read More
Sam McNerney 11/5/24 Sam McNerney 11/5/24 How to ask shoppers why they choose one brand over another Read More
Sam McNerney 10/29/24 Sam McNerney 10/29/24 The one time it’s morally acceptable to shove a fat guy Read More
Sam McNerney 10/22/24 Sam McNerney 10/22/24 Want to add some quant rigor to a qual-heavy segmentation? Read More
Sam McNerney 10/8/24 Sam McNerney 10/8/24 Why you should cut “clarifying instructions” from your surveys + Data Goodies Read More
Sam McNerney 10/1/24 Sam McNerney 10/1/24 How I lost $1,600 in respondent fees by asking a “Dress Question.” Read More
Sam McNerney 9/24/24 Sam McNerney 9/24/24 How to cut your survey in half without removing a question Read More
Sam McNerney 9/17/24 Sam McNerney 9/17/24 A good survey question is a flashlight, not a floodlight Read More
