Personalized survey audits recorded on video

Send me your survey and receive detailed, copy-and-paste design tips in three days.

Join ecomm brands, agencies, and Fortune 500s.

What’s a Survey Roast?

A self-recorded video packed with expert design tips and question recommendations—tailored to your goals and delivered to your inbox.

Holy sh*t! I'm 4 minutes in and this is gold.

Matt Mullenax
Founder & CEO of Huron

$45 for something that's worth at least $1k.

Paola Bocock
Senior Brand Strategist, Interact

Need survey help? Pick your Roast

Choose a service below, complete the checkout, and look for a confirmation in your inbox.

Quick Hitter

$145

You drafted a survey and need it reviewed.

• 3 days
• Detailed tips (in Google Doc)
• Video review

Custom Survey

$2,345

You need a new survey designed for you.

• 1-2 weeks
• Intro call
• 3 rounds of edits

What surveys do you Roast?

If you have a question about a survey type you don’t see here, click here to send me a note.

Readership/User Survey
You’re surveying people visiting your publication or service.

Polls of Markets
You’re polling shoppers across your total addressable market.

Customer Survey
You’re surveying customers or shoppers subscribed to a list.

Post-Checkout Survey
You’re surveying new acquisitions who placed an order online.

Organization Survey
You’re surveying employees or internal stakeholders.

“Lightning-fast. Immediate, clear value.”


Emma Sharley
Founder, Sharley Consulting

“Essential. Reliable. No frills.”

John Sherwin
Co-Founder, Hydrant

“Transformed our first party data.”


Jason Brown
Founder, Hi! (Human Improvement)

FAQs

  • Yes. When you book a Roast, you’ll answer a few questions about your goals with your survey. That will help me recommend questions and methods.

  • • You’ve been meaning to do a survey but you haven’t gotten around to it.

    • You started designing a survey but you’re not satisfied with how it’s turning out.

    • You want to get more value out of a survey you’re currently running.

  • Yes, whether it’s a post-purchase survey, ongoing tracker, or any other “always-on” survey.

  • • Google Doc.

    • If you give me a link to your survey, I’ll take it, screenshot each question, and paste them into Google Doc.

  • Probably. Typeform? Survey Monkey? Qualtrics? JotForm? Alchemer? 1Q. I’ve got you covered.

  • Yes. Send me your survey via Google Docs. I can recommend a platform if you’d like.

  • Just click here to send me a note. I’ll get back to you (usually no later than one business day.)

Learn how to design better survey questions, every Tuesday morning.

Click here to see previous content.

“Read. His. Stuff.”

Nir Eyal
WSJ Bestselling author "Hooked” "Indistractable.”

👋 I’m Sam. Brooklyn-based marketer,10+ years of experience.

  • Designed surveys for Fortune 500s (Walmart, P&G, Citibank).

  • Published: Scientific American, Psychology Today, and Tech-Crunch.

  • Speaking: Unilever, IDEO, PRS IN VIVO.

  • Adjunct Professor: CUNY City College Manhattan’s “BIC” program.

  • Conducted over 400 surveys with 100k+ respondents. But who’s counting?