Sam McNerney 2/13/24 Sam McNerney 2/13/24 How to cook a cigarette Read More Sam McNerney 2/6/24 Sam McNerney 2/6/24 The small, two-word edit to this survey question deserves its own Michelin star Read More Sam McNerney 1/30/24 Sam McNerney 1/30/24 "Brand loyalty is really just a polished turd version of 'consumer whore'" Read More Sam McNerney 1/23/24 Sam McNerney 1/23/24 How to find “Language-question fit” for your surveys Read More Sam McNerney 1/16/24 Sam McNerney 1/16/24 The NPS is truly stupid and I’ll show you why Read More Sam McNerney 1/9/24 Sam McNerney 1/9/24 Using social proof to ask questions that shoppers will answer Read More Sam McNerney 1/3/24 Sam McNerney 1/3/24 Using “Yes/No” questions to filter out bullshit resposnes Read More Sam McNerney 12/19/23 Sam McNerney 12/19/23 The "wedding officiant" guide to asking survey questions Read More Sam McNerney 12/12/23 Sam McNerney 12/12/23 The labels JetBlue uses on this 0-10 scale put “Somewhat Helpful” to shame Read More Sam McNerney 12/5/23 Sam McNerney 12/5/23 What a sex worker can teach you about asking vivid, revealing questions Read More Sam McNerney 11/28/23 Sam McNerney 11/28/23 How Strunk & White’s rule of specificity can transform your customer feedback Read More Sam McNerney 11/21/23 Sam McNerney 11/21/23 To test a headline, turn it into a survey question and guess how many shoppers say “yes” Read More Sam McNerney 11/14/23 Sam McNerney 11/14/23 “Don’t bias the witness” is the Dwight Schrute of survey design that you should completely ignore Read More Sam McNerney 11/7/23 Sam McNerney 11/7/23 Pithy survey rule for turning “vitamin” products into a painkiller Read More Sam McNerney 10/31/23 Sam McNerney 10/31/23 If your survey question doesn’t pass the “aphorism test,” cut it Read More Sam McNerney 10/24/23 Sam McNerney 10/24/23 The secret to unlocking growth could be in your customers’ first names Read More Sam McNerney 10/17/23 Sam McNerney 10/17/23 A survey is not a “list of questions.” It’s a lens for magnifying invisible worlds Read More Sam McNerney 10/10/23 Sam McNerney 10/10/23 Operating with “Pre-Framingham Heart Study” knowledge? Then poll your market Read More Sam McNerney 9/26/23 Sam McNerney 9/26/23 Calling BS on the message that “anyone can design a survey.” Read More Sam McNerney 9/19/23 Sam McNerney 9/19/23 The phrase “Somewhat satisfied” should be taken behind the shed and crushed Read More Newer Posts Older Posts
Sam McNerney 2/6/24 Sam McNerney 2/6/24 The small, two-word edit to this survey question deserves its own Michelin star Read More
Sam McNerney 1/30/24 Sam McNerney 1/30/24 "Brand loyalty is really just a polished turd version of 'consumer whore'" Read More
Sam McNerney 1/23/24 Sam McNerney 1/23/24 How to find “Language-question fit” for your surveys Read More
Sam McNerney 1/9/24 Sam McNerney 1/9/24 Using social proof to ask questions that shoppers will answer Read More
Sam McNerney 1/3/24 Sam McNerney 1/3/24 Using “Yes/No” questions to filter out bullshit resposnes Read More
Sam McNerney 12/19/23 Sam McNerney 12/19/23 The "wedding officiant" guide to asking survey questions Read More
Sam McNerney 12/12/23 Sam McNerney 12/12/23 The labels JetBlue uses on this 0-10 scale put “Somewhat Helpful” to shame Read More
Sam McNerney 12/5/23 Sam McNerney 12/5/23 What a sex worker can teach you about asking vivid, revealing questions Read More
Sam McNerney 11/28/23 Sam McNerney 11/28/23 How Strunk & White’s rule of specificity can transform your customer feedback Read More
Sam McNerney 11/21/23 Sam McNerney 11/21/23 To test a headline, turn it into a survey question and guess how many shoppers say “yes” Read More
Sam McNerney 11/14/23 Sam McNerney 11/14/23 “Don’t bias the witness” is the Dwight Schrute of survey design that you should completely ignore Read More
Sam McNerney 11/7/23 Sam McNerney 11/7/23 Pithy survey rule for turning “vitamin” products into a painkiller Read More
Sam McNerney 10/31/23 Sam McNerney 10/31/23 If your survey question doesn’t pass the “aphorism test,” cut it Read More
Sam McNerney 10/24/23 Sam McNerney 10/24/23 The secret to unlocking growth could be in your customers’ first names Read More
Sam McNerney 10/17/23 Sam McNerney 10/17/23 A survey is not a “list of questions.” It’s a lens for magnifying invisible worlds Read More
Sam McNerney 10/10/23 Sam McNerney 10/10/23 Operating with “Pre-Framingham Heart Study” knowledge? Then poll your market Read More
Sam McNerney 9/26/23 Sam McNerney 9/26/23 Calling BS on the message that “anyone can design a survey.” Read More
Sam McNerney 9/19/23 Sam McNerney 9/19/23 The phrase “Somewhat satisfied” should be taken behind the shed and crushed Read More
