Sam McNerney 9/12/23 Sam McNerney 9/12/23 Unless you’re asking about something people care about, avoid “Agree or Disagree” questions Read More Sam McNerney 9/5/23 Sam McNerney 9/5/23 How one brand used surveys and sales data to find high-value shoppers outside their core audience: a case study Read More Sam McNerney 8/29/23 Sam McNerney 8/29/23 The best way to ask your customers about other brands they considered Read More Sam McNerney 8/15/23 Sam McNerney 8/15/23 Using zip codes, polling, and the US Census to find untapped markets for ecommerce brands Read More Sam McNerney 8/7/23 Sam McNerney 8/7/23 What my ill-advised COVID-19 question taught me about customer surveys Read More Sam McNerney 8/1/23 Sam McNerney 8/1/23 The Evil Twin of “Leading the Witness” that plagues ecommerce post-purchase surveys Read More Sam McNerney 6/27/23 Sam McNerney 6/27/23 How to find the average repeat purchase rate for your market Read More Sam McNerney 6/20/23 Sam McNerney 6/20/23 Unlock insights from “subscribed-but-not-purchased” shoppers with these survey questions Read More Sam McNerney 6/13/23 Sam McNerney 6/13/23 Try this question instead of the usual “likelihood to recommend” Read More Sam McNerney 5/23/23 Sam McNerney 5/23/23 Why you should use the US Census to set your age and income brackets Read More Sam McNerney 5/16/23 Sam McNerney 5/16/23 How to use zip codes to estimate your shoppers' household income Read More Sam McNerney 5/9/23 Sam McNerney 5/9/23 How to weigh your customer survey data and avoid sampling bias Read More Sam McNerney 5/2/23 Sam McNerney 5/2/23 From niche to mass market brand with one post purchase survey question: A data-driven guide. Read More Sam McNerney 4/25/23 Sam McNerney 4/25/23 Discover authentic shopper preferences with the "If you had to buy" question Read More Sam McNerney 4/18/23 Sam McNerney 4/18/23 Give shoppers in your survey a chance to say "Sounds nice. I don't care. Read More Sam McNerney 4/11/23 Sam McNerney 4/11/23 Capture unspoken insights with the “Is there anything else?” question Read More Sam McNerney 4/4/23 Sam McNerney 4/4/23 Don’t ask shoppers how much they’d pay. Ask them what they’ve already bought. Read More Sam McNerney 3/28/23 Sam McNerney 3/28/23 Get better feedback from your post-purchase surveys with these two questions Read More Sam McNerney 3/21/23 Sam McNerney 3/21/23 Transform a lifeless survey template into a compelling brand asset that drives open & completion rates. Read More Sam McNerney 3/14/23 Sam McNerney 3/14/23 Don’t ask shoppers to “take a survey.” Invite them to a “subscriber quiz.” Read More Newer Posts Older Posts
Sam McNerney 9/12/23 Sam McNerney 9/12/23 Unless you’re asking about something people care about, avoid “Agree or Disagree” questions Read More
Sam McNerney 9/5/23 Sam McNerney 9/5/23 How one brand used surveys and sales data to find high-value shoppers outside their core audience: a case study Read More
Sam McNerney 8/29/23 Sam McNerney 8/29/23 The best way to ask your customers about other brands they considered Read More
Sam McNerney 8/15/23 Sam McNerney 8/15/23 Using zip codes, polling, and the US Census to find untapped markets for ecommerce brands Read More
Sam McNerney 8/7/23 Sam McNerney 8/7/23 What my ill-advised COVID-19 question taught me about customer surveys Read More
Sam McNerney 8/1/23 Sam McNerney 8/1/23 The Evil Twin of “Leading the Witness” that plagues ecommerce post-purchase surveys Read More
Sam McNerney 6/27/23 Sam McNerney 6/27/23 How to find the average repeat purchase rate for your market Read More
Sam McNerney 6/20/23 Sam McNerney 6/20/23 Unlock insights from “subscribed-but-not-purchased” shoppers with these survey questions Read More
Sam McNerney 6/13/23 Sam McNerney 6/13/23 Try this question instead of the usual “likelihood to recommend” Read More
Sam McNerney 5/23/23 Sam McNerney 5/23/23 Why you should use the US Census to set your age and income brackets Read More
Sam McNerney 5/16/23 Sam McNerney 5/16/23 How to use zip codes to estimate your shoppers' household income Read More
Sam McNerney 5/9/23 Sam McNerney 5/9/23 How to weigh your customer survey data and avoid sampling bias Read More
Sam McNerney 5/2/23 Sam McNerney 5/2/23 From niche to mass market brand with one post purchase survey question: A data-driven guide. Read More
Sam McNerney 4/25/23 Sam McNerney 4/25/23 Discover authentic shopper preferences with the "If you had to buy" question Read More
Sam McNerney 4/18/23 Sam McNerney 4/18/23 Give shoppers in your survey a chance to say "Sounds nice. I don't care. Read More
Sam McNerney 4/11/23 Sam McNerney 4/11/23 Capture unspoken insights with the “Is there anything else?” question Read More
Sam McNerney 4/4/23 Sam McNerney 4/4/23 Don’t ask shoppers how much they’d pay. Ask them what they’ve already bought. Read More
Sam McNerney 3/28/23 Sam McNerney 3/28/23 Get better feedback from your post-purchase surveys with these two questions Read More
Sam McNerney 3/21/23 Sam McNerney 3/21/23 Transform a lifeless survey template into a compelling brand asset that drives open & completion rates. Read More
Sam McNerney 3/14/23 Sam McNerney 3/14/23 Don’t ask shoppers to “take a survey.” Invite them to a “subscriber quiz.” Read More
