Never put baking powder in your carry-on

The only thing worse than an incompetent TSA agent?

A competent TSA agent.

They’re the reason my family and I ran into some trouble at the Zurich airport last summer.

We arrived from Bosnia – a non-EU country – and needed to go through security before catching our connecting flight back to NYC.

The problem was the TSA guy examining carry-on bags.

He was: 

• Meticulous
• Training a new hire
• Getting off on following protocol

Worse, since Bosnians pack a lot of food – like the older couple in front of us with baking powder – he inspected nearly every bag.

He was a real “rule geek.”

And the reason we missed our connection...

Which brings me to the point of this melodramatic airport story:

Market research is filled with rule geeks.

The problem is the surveys they design: they're what I call…

“technically correct but useless.”

They typically contain dozens of dull questions – such as, “Would you recommend our brand to a friend?” – leading to presentations that move slower than the security line we were stuck in.

The opposite of rule geeks?

“Fixers.”

An example: the soft-spoken Swiss Air employee who rebooked us.

Technically, he was supposed to rebook us on Swiss Air or within its network – which would have routed us to NYC via Brussels – but he accommodated my request for a direct flight to NYC.

He saw us in terms of:

1) Our problem.
2) Our destination.
3) Our preferred solution. 

You want fixers designing your surveys, not rule geeks, because they prioritize you over proper protocol.

With my $145 Survey Roasts, a “fixer” is exactly who you'll get.

I’ll show you when to be meticulous about survey rules, and when to see the broader context.

So you can get to where you’re going.

Without having to go through Brussels.

(Which I’ve heard is the “New Jersey” of Europe.)

Click on the link and book a $145 Survey Roast.

https://www.sammcnerney.com/45-dollar-survey-roast

I’d love to help.

Cheers,
Sam