My four-year-old son can time travel

One of the hardest questions you could ask my son is, “What’s your earliest memory?”

It’s like asking an adult “What came before the Big Bang?”

It’s not that he can’t retrieve the answer.

It’s that the question doesn’t compute.

And yet I think I broke through this mental void the other day.

I didn’t discover his earliest memory.

But I did find what appears to be the “edge” of his memory.

What happened was we were coming home from school – I’m driving, he’s in the back seat – and he starts boasting about how he’s “a big kid” now that he’s in PreK.

I ask, “Do you remember your preschool?”

He says “yes” and mentions his teacher.

Then we talk about his daycare and I say, “Where did you go before your daycare?”

Silence.

It was sort of a trick question, so I gave him a hint: "Did you ever have a nanny?”

He slowly grins and says her name.

Now to be honest my wife and I occasionally show him photos of him with his nanny. And his preschool teacher comes over to babysit when we go out.

So his earliest memories have been distorted, like light from the earliest known stars.

But they’re real.

Accessible.

And a window into his origins.

Imagine if you could glimpse into the inner lives of your customers?

Imagine discovering key moments that define their shopping experience, from discovery to loyalty:

• Where they heard about your brand.
• What motivated their purchase.
• How your product is meeting their needs.
 

All you need is the method that I relied on with my 4-year-old.

This “technique” involves not one profound question but a sequence of simple questions.

This is something you can do.

By getting a Roast.

I’ll show you how to stitch together your shoppers' memories and “travel back in time.”

Click on the link below.

I’d love to help.

https://www.sammcnerney.com/45-dollar-survey-roast

Sam