I’m done feeling around in the dark for the pacifier

One of the great innovations of the 20th century is the glow-in-the-dark pacifier.

For decades, parents crawled around in the dark.

Blindly feeling for the pacifier.

Hoping to find it.

So they could soothe their baby back to sleep, before it was too late.

Then, like a miracle, some genius devised a solution.

It was so intuitive that “using it” required zero brain power.

All sleep-deprived parents had to do was… look for the glow.

If you’re wondering why I’m babbling on about pacifiers it’s because “requires zero brain power” is a standard I bring to survey design.

I’m not talking about asking questions that a four-year-old could answer.

Or playing to the lowest common denominator.

I’m talking about questions that you instantly “get.”

Questions that are intuitive.

Well-designed.

And as easy to grasp as a glow-in-the-dark pacifier.

Imagine if your customers could clearly “see” the trend or topic you’re asking about.

What would happen to the quality of your data?

And your response rate?

We’re living in an era dominated by rules-obsessed quant-tards who churn out prosaic garbage: 

“What are the most important factors when you’re…. blah blah blah.“

Reading this stuff is like searching for a pacifier that doesn’t glow in the dark.

It’s defeating.

And it’s futile.

But the good news is you can be that solution-devising genius.

By getting a Roast.

You’ll see how good survey design conforms to respondents.

Without making demands of them.

And requires very little of their brain power. 

When your questions are easy and intuitive you get:

• Satisfied respondents.
• Better reactions.
• More quality, actionable data.
• A sleeping baby.

So, if you’re contemplating a survey or designing one right now, and itching for proven ways to ensure people don’t have to fumble around in the dark, get a Roast.

Click on the link below. 

I’d love to help.

https://www.sammcnerney.com/45-dollar-survey-roast

Sam