How to crack open a shopper’s skull without killing them
Last week, I read this short story by sci-fi author Ted Chiang:
Exhalation.
It’s about these air-powered mechanical beings.
In their world, at noon on the first day of each year, the town’s public crier recites a verse for exactly one hour.
One year, the town clock strikes the hour unexpectedly early, before the crier finishes his recitation.
It’s discovered that all town’s clocks struck early, prompting the narrator to investigate.
He opens his own skull and finds small, delicate gold-leaf membranes that, by oscillating with each breath, encode thoughts and experiences onto a lattice.
(It's really beautiful. You should read it.)
Turns out, the gold leaves are sensitive to atmospheric pressure, which is steadily increasing.
So – spoiler alert – the clocks aren’t running faster.
Their brains are running slower.
Exhalation indulges a longstanding scientific fantasy: The quest to grasp and understand our own cognition.
While our minds aren’t mechanical devices with inspectable parts, there is a powerful tool we can use to explore it: Language.
It can reveal:
Motives
Desires
How we actually feel about our in-laws.
But you need to know how to use it.
Vendors like Survey Monkey make market research seem fast and easy, saying things like, “You can start collecting feedback in just minutes!”
Yet the level of craftsmanship required to use language to understand shoppers takes years to hone.
Fortunately, you can access that level of expertise right now.
By booking a $45 Survey Roast.
I’ll show you the “gold filaments” fluttering in your customer’s minds.
So you can grasp the subtle pressures that shape their behavior.
And synchronize your message to their perception.
Click the link below to get started.
https://www.sammcnerney.com/45-dollar-survey-roast
I’d love to help.
Cheers,
Sam
P.S. They've pretty much figured the mind in Dune — 10,000 years into the future — but our basic human instincts continue to be a gremlin in the engine of society.