Convert shoppers like a 16th-Century Catholic

I took my 4-year-old to a birthday party in the basement of Brooklyn's Co-Cathedral of St. Joseph last weekend.

There, I got talking with Alejandro, the birthday girl’s dad, who invited me upstairs to see the organ.

(He’s the musical director at the church.)

We get up there and I say, “It’s Easter Sunday, Alejandro. The service just ended and everyone in the congregation is standing up. What do you play?”

He responded with a melody so uplifting, I could practically “see” light beams shooting through the stained glass windows.

As I listened, I thought about the power of pastors and church organs.

Specifically, the fact that they move people…

… and what their influence teaches us about writing good survey questions.

I’m not Catholic by the way.

Or religious.

But standing up there, overlooking the empty pews, I could see how the pastor — along with the 100-foot ceilings and Alejandro at the organ — inspires people to stop and think.

Ever tried to do that with a survey?

To use to get people to stop and think?

I’m guessing not.

But you should.

The next time you ask shoppers a question, don’t be impartial.

You’ll lull people to sleep faster than a Noam Chomsky lecture.

Don’t impose your beliefs on people, either — you’re not proselytizing anyone.

The mind is a lava lamp: It needs to be switched on to work.

By the way, Alejandro told me that installing a Church organ cost well over $1 million.

Since a church is not just “a container for organ music” but an “active participant in its creation” (like the bag of a bagpipe), each one is a custom job.

There's a lot of craftsmanship involved.

Just like with survey questions.

Fortunately, you can access that level of craftsmanship right now.

By booking a $45 Survey Roast.

I’ll show you the “Easter Sunday melody” that gets people to stop and think.

So you can get good feedback.

Click the link below to get started. 

https://www.sammcnerney.com/45-dollar-survey-roast

I’d love to help.

Cheers,
Sam