Are babysitters colluding with Christians, Jews, *and* Muslims?
On paper, I’m a “proponent” of multiculturalism.
I married someone from another country.
Occasionally, I’ll watch a movie with subtitles.
Yet I groaned the other day when I looked at my 4-year-old’s school calendar.
The number of “No school” days nearly exceeded the number of school days.
Back in 2016, when NYC announced that public schools would close for Eid, which marks the end of Ramadan, I thought, “That’s nice.”
Since having kids, my attitude toward this policy has changed.
My wife and I both work.
On “No school” days we have to get a sitter, which is expensive.
This spring we had days off for Eid, Good Friday, and Passover – not to mention federal holidays and spring break.
I’m not advocating for a policy change.
I’m confessing.
If you really want to know if I’m a “proponent” of multiculturalism, don’t listen to what I say.
Look at my recent transaction history on Venmo.
You’ll see that instead of staying home and bearing the headache created by a policy I “support,” I pay for a sitter instead.
Do you ever dwell on the gap between something you said versus something you ended up doing?
Ever think about how this gap applies to shoppers?
Part of being a marketer is figuring out what motivates people.
The secret to doing that?
Find the confession.
Don’t ask people what they “like” or “support.”
Ask them what they spend their money on.
Ask them about the annoying stuff they pay to eliminate.
We all have psychological levers — pull the right one, and you’ll get the confession you need.
That’s part of what I do in my $45 Survey Roasts.
Book one today and I’ll show you how to:
Get past the surface-level responses
Get people talking
Anticipate their actual desires, not just stated ones
Click on the link below.
And we’ll get going.
https://www.sammcnerney.com/45-dollar-survey-roast
I’d love to help,
Sam