Conversion funnel survey for ecommerce brands

Click on the image to download a PDF

The Conversion Funnel Survey
Track shoppers as they move through your sales funnel so you know where they’re dropping off and the reasons why. This survey was developed over two years and is based on dozens of surveys fielded to thousands of shoppers.

What You Get
My clients have used this survey to:

• Build comprehensible FAQ pages to reduce bounce rate.
• Identify keywords to optimize SEO.
• Craft product page messaging to increase conversion.
• Select on-pack claims to drive in-store engagement.
• Identify new messaging to decrease acquisition costs.

The Methodology
Shoppers are exposed to a brand’s website before responding to a series of questions that correspondent with a conversion funnel. Each question is designed to reveal the moment a shopper can confidently rule-out the possibility that they’ll buy and extract the reason why.

Below are the five questions. For more details and instructions on how you can use this template, click on the image to download a PDF.

Q1: “Do you recognize this brand?”

Q2: “Is this brand relevant to your [insert category] needs?”

Q3:“Does the price automatically rule out you making a purchase?”

Q4. “Complete this sentence: ‘Before I rule out buying from this brand I need to know more about __________ ?’”

Q5: “Let’s say the brand addressed your questions to your satisfaction and you still couldn't rule out buying from the brand. Would you make a purchase? If not, what else would you want to know?”