Ensure your next survey is accurate and insightful, with one email a week
Marketers at brands and agencies: Every Tuesday get an email (2-3 mins) featuring:
➜ 1 mini story on survey design.
➜ 1 “steal-this” question for polls and customer surveys.
Plus, periodic data goodies: curated datasets, vendor tips, downloadable visualizations for decks, and other consumer insight resources.
👇
Join readers and loyal supporters
Including world-class marketers, researchers, and founders
Nir Eyal
WSJ Bestselling author "Hooked” "Indistractable.”
Matt Bahr
Founder
Charlotte Blank
Chief Marketing Officer
Survey jargon and bad design is costing brands millions in lost revenue. Curious to learn more? Check out previous newsletters:
•Want to add some quant rigor to your qual-heavy segmentation?
•A good survey question is a flashlight, not a floodlight.
•Remove ‘metadiscourse’ from your surveys.
•Never ask respondents to perform more than one task.
•The question that made Bill Belichick say ‘Can I be vulnerable for a second?‘
See all previous newsletter here.
“This is fantastic. I just forwarded this to the whole agency.”
Dave Burg
Co-Founder, Shepherd
When you subscribe, you’ll enjoy:
✅ New Content: You’ll be the first to get a survey design insight (including examples you can steal) every Tuesday morning.
✅ Direct Access: You can email me, Sam, at any time (I’d love to hear from you 👋).
✅ Steep Discounts: Subscriber-only discount codes for my Roasts.
Plus, when you subscribe you'll instantly receive 3 guides about survey design — free↓
Hello, I’m Sam McNerney
I’m a research consultant and the publisher of this newsletter, which I created to share insights from my experience designing surveys for brands, agencies, and Fortune 500s, including:
After you subscribe…
Please check your inbox for a “Welcome” email from me. You’ll find a link to the 3 guides about survey design.
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Thanks and enjoy!
Sam McNerney
Founder, McNerney Insights & Marketing
“Easily the best email I get all week”
Sam Waters
VP of Retention Marketing
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